Three Kinds of Insight

When I’m noodling away, doing that thing we ostensibly call work, I bump into three kinds of insight.

There’s the kind of insight that you hurry to write down, so you don’t forget it.

Then there’s the kind of insight that changes the way you think, so you *know* you’ll never forget it, even if you don’t write it down.

And then, insidiously, there’s the third kind: the kind of insight you think will change your thinking and you’ll never forget, but instead you just keep forgetting and rediscovering it, and forgetting and rediscovering it, again and again, even if you do write it down.

That moment when you have a great idea, then look back and realize you wrote down that same idea three years ago and forgot about it? Oh yeah.

Sometimes the brain resists change.